Emmure Releases New Video For “A Gift A Curse”

(PCM) Rockers Emmure have recently revealed a mind-blowing new video for the track “A Gift A Curse” off their latest album release “Eternal Enemies”.

We adore the fact that the band has not forgotten the art of the music video and the video for “A Gift A Curse” is actually the fourth music video released from the album.

Aside from its technical mastery, the futuristic and mind-bending sequences propose the death of art. From the crumbling of the David Statue and the always enraged lyrics of Emmure, “A Gift A Curse” moves along like an ballistic missile, leaving little time to interpretation.

Director Ievgenii Nozhechkin discusses the meaning behind this dynamic masterpiece, “I wanted to show the music of Emmure as something that does not have an end, that it goes deep inside every single person, and something that will be alive after us. Art touches the hearts and souls of so many people so it cannot be stopped or destroyed. Additional details of the video are destroying the pieces of art as a strong symbol of destruction of the past inside of you. Destroying the old, we enable a new birth.”

Emmure will be hitting the U.S. with Suicide Silence starting February 17th in Santa Cruz, CA. The tour hits all corners of the country, don’t miss your chance to see Emmure live.

Check out our interview with Frankie of Emmure while out on last summer’s Rockstar Energy Mayhem Festival.


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