Rock Allegiance Reveals Daily Band Line-ups, Gourmet Man Food, Craft Beer And Experiences! Interview With Executive Vice President Of Danny Wimmer Presents, Gary Spivack!

(PCM) The Gourmet Man Food lineup, craft beer selections and daily band lineups have been announced for the second annual Monster Energy Rock Allegiance, September 17 & 18 at Talen Energy Stadium in Chester, PA, just outside Philadelphia.

RA2

Monster Energy Rock Allegiance will feature a lineup of over 35 bands on three stages, led by rock heavyweights Avenged Sevenfold and Alice In Chains, along with Slayer, The Offspring, Breaking Benjamin, Volbeat and many more. Last year’s single-day debut shattered Talen Energy Stadium’s previous attendance high by nearly 10,000 people, with over 26,000 total in attendance, prompting festival organizers to expand to two days.

Weekend General Admission and VIP tickets–as well as a limited number of single day tickets—for Monster Energy Rock Allegiance are available at www.RockAllegiance.com.

The current daily band lineup for Monster Energy Rock Allegiance is as follows (subject to change):

Saturday, September 17: Alice In Chains, Breaking Benjamin, The Offspring, The Cult, Motionless In White, Baroness, Chevy Metal, Trivium, Buckcherry, Avatar, Max & Iggor Cavalera Return To Roots, Sick Puppies, Jim Breuer and the Loud & Rowdy, letlive., The Apocalypse Blues Revue, Skindred, Young Guns, The Word Alive, Dinosaur Pile-Up

Sunday, September 18: Avenged Sevenfold, Slayer, Volbeat, Chevelle, Pierce The Veil, Ghost, Anthrax, Killswitch Engage, Of Mice & Men, Sevendust, Hellyeah, The Amity Affliction, Neck Deep, Crobot, Twelve Foot Ninja, KYNG, Death Angel, Devour The Day, Hundredth

Festival doors open at 11:00 AM each day.

We caught up with Executive Vice President of Danny Wimmer Presents Gary Spivack to give us some details about this year’s expansion of Rock Allegiance from a single day festival to a multi-day experience.  He tells us “It’s such a crowded landscape with the festival craze in America and Philadelphia is no stranger to multiple shows.  We felt that Philadelphia and that whole surrounding area was such a great rock n’ roll town and region that we wanted to do a festival and we wanted to play it right and kind of put our foot in the water so to speak. We tried a one day and it connected big time and completely sold-out. It had a lot to do with the music and rock n’ roll , but it also had to do with the secondary entertainment that is very key for us that includes our gourmet man food, beverages and our craft beer and all the exciting sponsor and vendor installations that goes along with the festival.

These days if you just kind of throw together a festival by throwing up a couple of stages and have bad beer and corn dogs, people are not going to enjoy it.  People need the overall experience and rightfully so. They want to be entertained musically, but they also want to have a great meal, have some great brews with some great company to make a whole weekend out of it. We put our foot in the water and it connected and it was our goal from all along to have a whole weekend festival for Rock Allegiance.”

Spivack also went on to explain to us how challenging it can be to craft the festival experiences around multiple cities. He comments” It is challenging because America has gone festival crazy and we do our very best job which is painstakingly detailed to make it as global and regional as possible. Sure there are going to be bands that are duplicated at various rock festivals around America, but as long as the experience regionally is separate at each festival that is important to us. The food and the overall experience will be a little different at each festival, some of the bands will have a style that is a little different. Louder Than Life could have a little more of a classic rock lean at times, while Carolina Rebellion could have more of a southern rock element and then Rock On The Range could be a little more alternative, while Rock Allegiance in Philadelphia is more honed in on modern rock or hard rock n’ roll.

Spivack also spoke with us about the challenging of curating these rock festivals saying “We are always raising the bar. We are never going to be satisfied. We are extremely stoked about the [Rock Allegiance] line-up this year and yes, having Avenged Sevenfold with their first appearance in a couple years there and Alice In Chains, Slayer and Offspring and Breaking Benjamin supporting. We are all about bulk and making sure the entertainment value is there all day from entering the venue at noon all the way through to Avenged Sevenfold. We curate it so that if we throw bands like letlive or Crobot or Chevy Metal with Taylor Hawkins they are all very important to the overall festival.

While explaining more about the curating process and band who submit to play these festivals, Spivack comments, “It’s a daily siege! We take submissions and we go after band’s we covet, so we never say no to anybody, we listen to everything. We are always looking for diamonds in the rough and like I said, it’s important to have an Avenged Sevenfold, Alice In Chains and Slayer up on top, but we also look for discoveries whether it’s a band like Crobot or Kyng. We look for future stars of tomorrow and are on the hunt for great new music too.

Spivack also spoke about the genre diversity that is present at many of these festivals and commented on the overall growth saying, ” We started this because we felt we wanted to serve the underserved. There were so many great festivals out there with Coachella and Bonnaroo and Austin City Limits, but no one was really serving the rock fan. I’m not talking about the metal fan or the punk fan or the alternative fan, but just rock n’ roll. We didn’t want to do it in New York or Los Angeles or Atlanta, but where there was the underserved, where a festival hasn’t been. That’s why we did Rock On The Range in Columbus, OH or Carolina Rebellion in Charlotte or Rock Allegiance because there really wasn’t a  hard rock festival in  the Philadelphia area.”

We commented to Spivack that anyone that feels rock is dead needs to come out to one of these festivals and see the massive crowds of everyone gathered together for the love of rock n’ roll.  He says ” I don’t even know what “rock is dead” means. You come out to our shows, for example Rock Allegiance which sells out and what does that tell you? It tells you that yeah, we might be the most popular kid in the classroom or the sexiest girl at the dance, but you don’t have to be. You just have to put together a ton of great bands at a good ticket price and offer great entertainment value and people will certainly come.”

PCM is proud to be offering up TWO pairs of GA Weekend Passes for Rock Allegiance….click here to enter for your chance to win!

Here’s a preliminary list of Monster Energy Rock Allegiance onsite experiences, including Gourmet Man Food and craft beer, as well as nonprofit organizations with a presence at the festival:

Gourmet Man Food: Monster Energy Rock Allegiance features a Gourmet Man Food experience celebrating what makes Philadelphia cuisine famous, unique and delicious. The current Gourmet Man Food lineup includes: Angry Bird Grill • Baby Blues BBQ • BrazBQ • Cheese E. Wagon • Chef Donte’s Delicious Dishes • Chickie’s & Pete’s • Dos Hermanos Tacos • Dump-N-Roll • Lil Trent’s • M.A.T.T.’s Food Truck • Mama’s Meatballs • Philly Delicias • Seoulfull Philly • Stella Jeanne’s Festival Foods • Sum Pig • The Cow And The Curd • The Tot Cart • Tilted Kilt • What’s the Catch

Craft Beer: Monster Energy Rock Allegiance is proud to support beer entrepreneurship with a celebration of local breweries and specialty drafts hailing from throughout the nation. The roster of regional and national craft beers is as follows: Evolution Craft Brewing Co (Salisbury, MD – Lot Nº 3 IPA, Jacques Au Lantern) • Fordham & Dominion Brewing Company (Dover, DE – Rams Head IPA, Oak Barrel Stout) • New Belgium Brewing (Fort Collins, CO – Fat Tire Amber Ale, Snapshot Wheat) • Starr Hill Brewery (Charlottesville, VA – Grateful Pale Ale, Northern Lights IPA) • Tröegs Independent Brewing (Hershey, PA – Perpetual IPA, DreamWeaver Wheat) • Victory Brewing Company (Downington, PA – Festbier, Headwaters Pale Ale).

Monster Energy Experience/Sampling: Monster Energy will be keeping all fans fueled up and ready to rock by offering free sampling on their Monster Energy viewing deck. Enjoy Monster Energy drinks from one of the best seats in the house. Make sure to check back throughout the festival for a schedule of Monster Energy’s interactive artist experiences.
Facebook: facebook.com/monsterenergy
#monsterenergy #monstermusic

Jack Daniel’s Experience: “Taste of Tennessee” invites visitors to come out and tour the nation’s oldest registered distillery from outside the Jack Daniel’s Hollow. Visitors get to see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee’s finest whiskey. The Jack Daniel’s Experience is open to all fans, 21 years old and up, for tours free of charge. Stop by the Jack Daniel’s Experience for interactive engagements throughout the weekend.
Facebook: facebook.com/jackdaniels
Instagram: @jackdaniels_us
#jackdaniels #BornToMakeWhiskey

Zippo: Zippo Encore will offer a full stock of Zippo lighters, including the limited edition festival designs. Come by and check out their contests and giveaways or get a free lighter fill or tune-up. Be sure to bring your Zippo lighter to the festival, it could be your ticket to special experiences.
Facebook: facebook.com/zippoencore
Instagram: @zippoencore
#zippo #zippoencore

The Music Experience: The Music Experience features all the elements that are involved in making music in a professional band setting. The interactive exhibit features guitars, basses, amps, drums, keyboards and electronic gear that are used by today’s most popular bands. The Music Experience has autograph signings and artist interactions throughout the day. Check Facebook and Instagram for the latest info on who will be hanging out at The Music Experience.
Facebook: facebook.com/themusicexp
Instagram: @tmexp

f.y.e. Fan Experience: f.y.e. will be hosting the ultimate fan and artist interactive experiences throughout the festival. f.y.e. is the only place at the festival to get all your favorite band’s music – and maybe even get to meet your favorite Monster Energy Rock Allegiance performers. Check back for updates on artist meet and greet and autograph signing sessions as well as unique experiences and offers thanks to Razor & Tie Records and Roadrunner Records.
Facebook: facebook.com/FYE
Instagram: @officalFYEmusic
#unitedstatesofFYE

Philadelphia Union – Rock N Jock Experience: Philadelphia Union will be hosting the ultimate Rock N Jock experience at Monster Energy Rock Allegiance. One winner plus a guest each day will receive prizes from the Philadelphia Union, Monster Energy Rock Allegiance and a private Meet & Greet with Pierce The Veil (Saturday) or Breaking Benjamin (Sunday), along with the ultimate fan experience at both the festival and a 2017 Philadelphia Union game of their choice. To enter, visit http://www.philadelphiaunion.com/rock-enter. No purchase necessary.
Facebook: facebook.com/philadelphiaunion
Twitter: twitter.com/PhilaUnion
Website: http://www.philadelphiaunion.com/
#RockNJock

yin 2 Live / Fxck Cancer: The F C Cancer Foundation’s mission is to fight cancer by raising awareness and to educate about early cancer detection, ultimately putting an end to late stage cancer diagnosis. The Dyin 2 Live wish granting program looks to enrich the lives of those fighting cancer by offering them an experience that will bring joy, hope, inspiration, and courage into their lives. In doing this, the program hopes it can help give the cancer fighter a chance to forget, even if it’s only for a day, what they are battling. The hope is that it can be used as a source of inspiration to those needing a brighter day in their darkest hour.
www.FxckCancer.org
www.makingdreamshappen.org
www.Dyin2Live.org
Facebook: facebook.com/Dyin2LiveDREAMS or facebook.com/FxckCancerUSA
Instagram: @FxckCancer and @Dyin2LiveDreams

Sharethebus: Sharethebus is the fun and easy way to get to Monster Energy Rock Allegiance. Shuttles and buses from Harrisburg, Newark, Philadelphia, and more start at $12.50 for a round trip pass. Purchase your bus passes here:
https://www.sharethebus.com/events/rockallegiance?outgoingCity=Harrisburg%20-%20Midtown%20Cinema&tripType=roundtrip
Sharethebus was founded by two individuals from Montreal named Wolf and Kyle. They were fed up with how hard it is to rent a charter bus, and wanted a better way to travel together. In 2014 they started Sharethebus and quickly realized that what they’re offering is something that a lot of people want. Today, Sharethebus is a growing team of travel experts, developers, and rock stars who are building the best way for you and all your friends to go where you want, when you want, all while having a blast.

Hotel discounts for Monster Energy Rock Allegiance are available through Curadora at: https://curadora.com/events/rock-allegiance-2016-c21ee149/. For full details about all tickets, hotel and VIP packages, visit www.RockAllegiance.com.

Monster Energy Rock Allegiance is produced by Danny Wimmer Presents, Live Nation, and Spectra at Talen Energy Stadium.

Talen Energy Stadium is a state-of-the-art Major League Soccer stadium that serves as the home to Philadelphia Union and is located at 1 Stadium Drive in Chester, PA, just outside Philadelphia.

The festival is fueled by Monster Energy. Additional sponsors include Jack Daniel’s, Zippo Encore, The Music Experience, F.Y.E., Roadrunner Records, Razor & Tie Records, Take Me Home, Fxck Cancer/Dyin2Live, and more.

For more information on Monster Energy Rock Allegiance, visit:

Website: www.RockAllegiance.com
Facebook: www.facebook.com/rockallegiance
Twitter: https://twitter.com/rockallegiance; @RockAllegiance
Instagram: @RockAllegiance / #RockAllegiance

Talen Energy Stadium social media accounts:
Twitter: https://twitter.com/talenenergystdm
Facebook: https://www.facebook.com/TalenEnergyStadium/
Instagram: https://www.instagram.com/talenenergystadium/

To receive advance notice and special offers to future Talen Energy Stadium events, join the free Talen Energy Stadium CyberClub here.

Comments via Facebook


Tags

Loading...